3 times the revenue in 3 months!
How we scaled Jen’s online program with strategy
GOALS
Jen Ritchie, shopify expert, was looking to increase the sign-up rate for her online academy. With skills in web design, her business is targeted to help entrepreneurs build beautiful ecom brands that sell. On average, her launches were around $20k but she wanted to connect with more clients that would sign up for her 12-month academy group program.
When Jen approached me about increasing her sales, I thought, let me work my magic…
…and by magic I mean:
Add punch, persuasion, and Jen’s personality to her copy
Highlight benefits of Jen’s program
Create a strategic flow and sequences for the journey her clients were about to experience
Persuasion fairy check list:
create a strategic plan of action and set of goals for Jen’s online academy
create a landing page and sales funnel for boot camp newbies, leading them to sign up for Jen’s 12 -month academy
create a flow for partner affiliates to the academy
The results…
Jen hosted a successful event that increased her sales from $20k to $125k- going from 50 people signed up to 180 - Without paid ads… in just 3 months.
…. we all know words are powerful, and this is just one example of the potential of persuasive writing!
In Jen’s words…
We were able to take Jen’s e-commerce academy course from 20k to 125k! “If you are thinking about working with Rosie- DO IT!
Rosie helped me scale an online event I host from a $20K event to a $70K event, and after a few adjustments to $120K! I know that the email marketing systems she wrote and the help she gave me on the sales page was key.
She rocks it and I want to make projects just so I can work with her. You will not regret hiring Rosie, she is the hidden magic that people talk about needing.”
- Jen Ritchie, SOS E-com Acadamy- Shopify expert
So what happened?!
How we started…
First things first- we had a strategy session…
This looked like:
Setting goals for sales and listing tasks that needed to be done
Defining a flow for a persuasive reading experience for new clients and affiliate partners
Organizing specific steps in a timeline so we always knew what to do next
How we followed up…
That strategy turned into…
Rewriting landing pages and email sequences for new boot campers and affiliates that were fun, sassy, and compelling. Our goal was to convert boot campers to buy into Jen’s academy.
Show-casing Jen’s skills and personality through persuasive writing to excite all involved in Jen’s business
Writing landing pages and email sequences for affiliates to become successful referral partners. We wanted to create an online environment that benefitted everyone through paid partnerships.
How we reached our goals…
There was scrapping, rewriting of tag lines, creating a better story flow, adding punchiness and sass, with a dash of persuasion, and Jen’s personality, then we finally had it… an online platform that was converting and selling!
We followed and executed the strategy we put in place.
I created catchy content that formed the narrative for clients to buy into Jen’s 12-month group academy.
My writing converted new boot campers through a sales funnel to Jen’s online academy.
More detailed views of your work
Overall example of your work
Add in an interesting view or aspect of your project
Another overall example